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Back to Media Kit | PRESS | PHOTOS | VIDEO | SCREEN SHOTS | FAQs

Thanks for your interest in FlatandJuicy

Here are a few things that might come up. We're just getting started, so if you don't see the answers you are looking for here, just send us a quick email and we'll be happy to respond.
Media Contact: media (at) flatandjuicy (dot) com

1. Where does this weird name "FlatandJuicy" come from?

The name "FlatandJuicy" comes from our perspective on technology, education and creativity.

STEM education is an honorable mission, yet incomplete and the result of a reductionist view of what is essential. It arguably tries to correct past deficiencies with a new one. Our mission specifically includes Cultural R&D combined with Science and Technology because, frankly, if you are innovating the future, you better know who you are innovating for, why it is meaningful, and how it does some good for the world rather than harm. That's often a matter simply of perspective and judgement against a broader view of humanity that accounts for some, well - humanity.

Sharing the experience of research and discovery, inspiring people about the limitless possibilities of where r&d, education and innovation can take us, has to be engaging to reach its audience.

On a lighter note, technology and especially the internet makes anything available to us at the click of a mouse or the tap of a finger. It also tends to inundate us with the trivial. We need to make a real effort to ensure that content is meaningful, substantive, creative and exciting - in a word "juicy". Yes the world may be flatter every day, but we mean to make it deep as well....

2. What other Titles are planned for FlatandJuicy?

Our near term publication plan includes several titles devoted to hard sciences (energy and sustainability), and also Japanese Architecture. Of course there is more archaeology coming as well, since we have some deep roots in historical research.

3. Are you only planning to have Web-Apps or will you have native Apps for iOS/Android/Blackberry?

Our initial launch will include our Web App built with a Responsive Design Framework. This approach reacts to fit the device and screen you are using. Native Apps for iOS and Android are road-mapped to follow, which will likely embrace the Kindle model of displaying purchases made online, but not enabling In-App transactions. This is to avoid the 30% surcharge from Apple and nudge people toward our Web App eReader.

Based on feedback, we may reconsider this at a later date, but our overall orientation is away from giving up 1/3 of gross revenue to Apple and Amazon wherever possible as this allows more support for the Research Missions of the Title.

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